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Giant Yowie YOWIE PACKAGING FOILS Colors of the Animal Kingdom Yowie Mascot Yowie brand identity BEFORE and AFTER YOWIE-PACKAGING-PRODUCT-CONCEPT


Rebrand of a dormant, previously highly successful Cadbury confectionery brand. Re-entering the marketplace meant evolving and shifting the brand from product focussed, to one of experience, to meet new-world expectations. An extensive audit of the brand was carried out, learning and identifying it’s core purpose, and refining and refocussing it. Extensive creation of visual communication across all touch-points including packaging, online, corporate, consumer facing and promotional.





Art Direction, Brand, Conceptual, Design, Digital, Identity, Packaging