Rebrand of a dormant, previously highly successful Cadbury confectionery brand. Re-entering the marketplace meant evolving and shifting the brand from product focussed, to one of experience, to meet new-world expectations. An extensive audit of the brand was carried out, learning and identifying it’s core purpose, and refining and refocussing it. Extensive creation of visual communication across all touch-points including packaging, online, corporate, consumer facing and promotional.
Art Direction, Brand, Conceptual, Design, Digital, Identity, Packaging