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Shimano is a Japanese multinational manufacturer and market leader of cycling components. Working together with Profile Projects, Elephant helped conceptualise and create a mobile events unit, Tour Down Under booth and cycling shoe showcase – giving Shimano innovative ways to improve brand presence and showcase it’s products at major events.

Mobile Events Unit
Built from a shipping container giving Shimano a billboard sized presence and unprecedented TV exposure.

Cycling Shoe Showcase
Dynamic layout featuring the complete shoe range and Shimano to customise it’s unique heat molded shoes to customers on-the-spot.

2014 Santos World Tour Down Under
Unique concept allowing customers to try and purchase new bikes and accessories.





Art Direction, Conceptual, Design

Elephant – Angelo Dracoulis