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SAUNA and STEAM IDENTITY Identity and website online store

Sauna & Steam

An elevation of the visual brand identity for Sauna & Steam. With 50 years of experience, it was important to confidently show it’s place in the market and move from a pedestrian identity to one expressing the brand and its future position. Recognised as the leader in the market, a custom typographic approach was employed, giving the brand a bold, clean and confident, yet approachable feel.



Art Direction, Brand, Design, Identity