Tabikobo

Tabikobo is a Japanese travel concierge company mainly engaged in planning and sales of package travel, sales of airline tickets, accommodation arrangements and optional tours arrangement.

Looking to retain and grow it’s largely female consumer and staff base while improving it’s online delivery and future growth, a new brand position, marketing strategy and identity was employed. Core visual colour and typographic approach were employed to reflect the brand’s passion, customer focus and stake it’s position as a leader in the online travel market.