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WSG Identity


Rebranding of Melbourne based waterproofing specialists installing unique modular German Wedi system. Elevating of the identity with a focus on technical precision, quality and luxury consumer base.


Aura is a ‘for-good’ company and has built systematic giving into its program. Aiming to be the leading loyalty program in Australia, thanks to ‘a better way to do loyalty’ for both consumers and businesses alike. Initial graphics were rushed out for EOI funding and


De Bortoli

A complete website redesign of prominent Australian winemaker De Bortoli. A clean and modern approach that better reflects the brand's position and its customers expectations. debortoli.com.au


Sauna & Steam

An elevation of the visual brand identity for Sauna & Steam. With 50 years of experience, it was important to confidently show it's place in the market and move from a pedestrian identity to one expressing the brand and its future position. Recognised as the


Graham Nicholas

An evolution of visual identity for one of Melbourne's leading premier workplace interior designers. After decades of solidifying a strong place in the market, Graham Nicholas looked to ensure future growth by repositioning it's brand. Redesign of website, stationery suite, logotype, colourway and creation of


Tabikobo is a Japanese travel concierge company mainly engaged in planning and sales of package travel, sales of airline tickets, accommodation arrangements and optional tours arrangement. Looking to retain and grow it's largely female consumer and staff base while improving it's online delivery and future growth,


Shimano is a Japanese multinational manufacturer and market leader of cycling components. Working together with Profile Projects, Elephant helped conceptualise and create a mobile events unit, Tour Down Under booth and cycling shoe showcase – giving Shimano innovative ways to improve brand presence and showcase



Rebrand of a dormant, previously highly successful Cadbury confectionery brand. Re-entering the marketplace meant evolving and shifting the brand from product focussed, to one of experience, to meet new-world expectations. An extensive audit of the brand was carried out, learning and identifying it's core purpose,

Sesame Street

Packaging and product concepts created for leading toy company Headstart. Sesame Street educational wooden toys were created using legacy and newly created illustrations to create a fun and engaging learning experience for young children.