archive,tax-portfolio_category,term-conceptual,term-25,stockholm-core-2.3.2,select-child-theme-ver-1.0.0,select-theme-ver-9.6,ajax_fade,page_not_loaded,,qode_grid_1500,qode_menu_,qode-mobile-logo-set,wpb-js-composer js-comp-ver-7.0,vc_responsive,elementor-default,elementor-kit-456
WSG Identity


Rebranding of Melbourne based waterproofing specialists installing unique modular German Wedi system. Elevating of the identity with a focus on technical precision, quality and luxury consumer base.


De Bortoli

A complete website redesign of prominent Australian winemaker De Bortoli. A clean and modern approach that better reflects the brand's position and its customers expectations. debortoli.com.au


Shimano is a Japanese multinational manufacturer and market leader of cycling components. Working together with Profile Projects, Elephant helped conceptualise and create a mobile events unit, Tour Down Under booth and cycling shoe showcase – giving Shimano innovative ways to improve brand presence and showcase



Rebrand of a dormant, previously highly successful Cadbury confectionery brand. Re-entering the marketplace meant evolving and shifting the brand from product focussed, to one of experience, to meet new-world expectations. An extensive audit of the brand was carried out, learning and identifying it's core purpose,

Sesame Street

Packaging and product concepts created for leading toy company Headstart. Sesame Street educational wooden toys were created using legacy and newly created illustrations to create a fun and engaging learning experience for young children.


Sydney Water

Elephant assisted Sydney Water in bringing to life it's desire for a closer connection with the people it serves, and the people who work internally. As part of a culture change program, extensive workshops were held by Elephant. Staff were closely involved in shaping brand