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De Bortoli

A complete website redesign of prominent Australian winemaker De Bortoli. A clean and modern approach that better reflects the brand's position and its customers expectations. debortoli.com.au


Sauna & Steam

An elevation of the visual brand identity for Sauna & Steam. With 50 years of experience, it was important to confidently show it's place in the market and move from a pedestrian identity to one expressing the brand and its future position. Recognised as the


Graham Nicholas

An evolution of visual identity for one of Melbourne's leading premier workplace interior designers. After decades of solidifying a strong place in the market, Graham Nicholas looked to ensure future growth by repositioning it's brand. Redesign of website, stationery suite, logotype, colourway and creation of


Shimano is a Japanese multinational manufacturer and market leader of cycling components. Working together with Profile Projects, Elephant helped conceptualise and create a mobile events unit, Tour Down Under booth and cycling shoe showcase – giving Shimano innovative ways to improve brand presence and showcase



Rebrand of a dormant, previously highly successful Cadbury confectionery brand. Re-entering the marketplace meant evolving and shifting the brand from product focussed, to one of experience, to meet new-world expectations. An extensive audit of the brand was carried out, learning and identifying it's core purpose,

Sesame Street

Packaging and product concepts created for leading toy company Headstart. Sesame Street educational wooden toys were created using legacy and newly created illustrations to create a fun and engaging learning experience for young children.