Evolution of Willow & Bach’s visual identity to reflect it’s new future position allowing it to grow into the luxury market, increase appeal and clearly state it’s strength and uniqueness in the marketplace. A new logotype and monogram were created to better represent the Willow & Bach brand. Design application is open and neutral for clear on-shelf recognition. Subtle changes to the on-pack language were made, making the brand language approachable and helpful. The new identity draws on trust through tradition and consideration. Supported by complimentary colourway, clearly stating it’s promise to retail and business consumers.
Willow & Bach
Art Direction, Brand, Design, Identity, Packaging