June 8, 2015
Brand, Conceptual, Creative, Design, Marketing
Elephant assisted Sydney Water in bringing to life it’s desire for a closer connection with the people it serves, and the people who work internally. As part of a culture change program, extensive workshops were held by Elephant. Staff were closely involved in shaping brand positioning, strategy, messaging, sponsorship strategy and brand standards.
An anthropological study was also undertaken to fill the knowledge gap – gaining a deeper cultural understanding of the people of Sydney, the varying role of water, and people’s perceptions and expectations. The way Sydney Water uses social media and the customer journey were also considered and evaluated.