Shimano is a Japanese multinational manufacturer of cycling components was looking for innovative ways to improve it’s presence and showcase it’s products at major events. Working together with Profile Projects, Elephant helped conceptualise and create a mobile events unit, Tour Down Under booth and cycling shoe showcase.
Mobile Events Unit
Built from a shipping container, it exceeded all expectations and gave Shimano a billboard sized presence and unprecedented TV exposure.
Cycling Shoe Showcase
Dynamic layout featuring the complete shoe range and Shimano to customise it’s unique heat molded shoes to customers on-the-spot.
2014 Santos World Tour Down Under
Unique concept allowing customers to try and purchase new bikes and accessories.
Art Direction, Conceptual, Design