Aquarius specialises in creating luxury aquatic experiences that elevate commercial and residential architecture. A shift in brand focus as a consequence of impressive growth meant there was mismatch a of visual identity. An evolution of brand identity was required. Recognised as one of the leaders in the market and having strong brand equity, keeping key elements of the previous logo mark was essential. A custom typographic approach was employed, carefully adding new elegance without compromising Aquarius brand heritage.
Brand, Design, Digital, Identity