After acquiring Aldridge, Aptum needed to redefine it’s brand, be competitive and stand out in the demolition and construction industry. After extensive industry research and brand investigation, an iconic identity was crafted based on Aptum’s unique qualities of strength, trust, experience and collaboration. A supporting graphic language, stationery suite and company website was developed to help communicate the new brand to new and existing customers.
July 30, 2015
Branding, Design, Digital, Identity